RCS Evolving into Next-Generation Marketing Channel for MNOs and Advertisers, Reveals Upstream Report

Rich mobile messaging allows Mobile Operators and advertisers to engage consumers with tailored, media-rich interactions that can be measured and optimised for maximum conversion MNOs uniquely positioned to tap into RCS potential London, Rio de Janeiro, Athens, May 19, 2022 – RCS (Rich Communication Services) messaging is expected to account for a growing proportion of global mobile operator revenue and become a vital channel for advertisers as they seek to enhance direct-to-consumer interactions and grow… Source: RealWire Syndicated from https://www.realwire.com/releases/RCS-Evolving-into-Next-Generation-Marketing-Channel-for-MNOs-and-Advertisers

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